Read the whole thing here. It is very interesting because it sort of confirms what I have always thought. Getting paid per click for banner ads is terrible for the publisher. Not displaying banners was the first lesson I learned about making money as an affiliate webmaster. Unless you are getting paid by CPM then banner ads are terrible. They don’t attract clicks and the clicks don’t convert. However seen from the other site of the table banners are great. Having your affiliates display banners is smart for branding, and it even dosn’t cost much.