Jason Calacanis writes in his blog that SEO is bullshit and he is right? When you look at the whole SEO market then I would agree that at least 90% are snake oil salesmen. It is often people that are more skilled when it comes to sending out invoices and asking for referrals than to actually provide decent SEO consulting.

So what is SEO? I find it easier to identify SEO by the goal, to bring in converting non-paid traffic from the search engines. And it is about more than just solid, by the book, web development.  Solid web-development does not take you very far in certain industries, the competition is just to hard, and maybe you won’t grow enough organic links no matter how good your content is. That’s when you need to turn to a SEO to create a strategy that is within the risk you are willing to take. And there are no text book answers, managing and developing a poker affiliate site is very different than managing the corporate site of fortune 500 company.  And that is not something you should expect your web development firm to know.

I do not cincider white hat seo firms that does nothing but good solid web design to be SEO’s they are quacks.

Ok, this was my 2 cents about Jason Calacanis statements.