Second Life is nice, a while back I spent a few hours in this virtual reality world and it was all very nice, but I never thought that a real nation would set up an offical embassy there, well Sweden is apperantly planing to do so.

The full story here

So what does this mean? Should we start to encourage companies to set up a virtual office. I guess it will extend the reach atlast with those hard to get males between 18 and 35? Is it possible to buy the demographic information and are there agencies that already does work work with virtual communities? And what about World of Warcraft and other virtual realities?