There are a lot of old web sites in the world, some of them are even on free hosting accounts that has been abandoned. It is possible to buy web sites that no longer have any value to the owners for almost pocket change. Let the average Joe choose between 100 US$ or keeping a site that he hasn’t updated in two years and he will take the money. Not all websites are worth something, it should preferably have at least some well aged back links and the potential of ranking for something useful, even if it is to the far right of the long tail, by using basic on site SEO only.

So should old web sites be redirected? No, that is (most of the time) a stupid mistake. It is better to use the old web sites to provide leads and new back links for your main site (or sites).

[tags]seo tactics, buying websites[/tags]